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Health care marketing will make us live forever as long as we keep our colons clean

Health care marketing is on the rise and you really have to watch out for the quacks. Those that sell anti-aging pills and the famous colon cleaner. That’s a good one, how pathetic. The problem is that there are no laws in the US regulating these ads. They can tell you anything to sell their product. It doesn’t even have to work either. What a country!

Any unscrupulous person can throw up a shingle and advertise that their new breakthrough pill will cure cancer, the common cold and make you live forever. They can lie about anything at all without retribution.

Check out quackwatch.org for some great entertainment. Unfortunately it’s all true! According to them most of these pills are just vitamins. Some quacks will promise to "detoxify," "purify," or "revitalize" your body; "balance" its chemistry or "electromagnetic energy"; bring it in harmony with nature; "stimulate" or "strengthen" your immune system; "support" or "rejuvenate" various organs in your body; or stimulate your body's power to heal itself. If you hear these words run as fast and as far as you can.

This type of advertising works because a person with a debilitating problem will try almost anything to live again in comfort. These are the targets of these ads. By subtle wording they can lie without lying so if confronted they point out the way you were meant to perceive the ad which is obviously the exact opposite of what they wanted you to believe.

Some claims are so outlandish that you would have to be an idiot to believe them. Here is a slogan from one of my favorite quacksters. “Over ninety per cent of all diseases are thought to begin in the colon. So keeping it clean and well oxygenated is more than just good sense; it is essential. Start oxygenating yourself and your health will improve.”

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